About Us

Gloria Dimitrova

Fashion Designer

PROVOCATIVE is fashion house established in Europe,which produces clothing for women. Founder and creative director of this fashion brand is Gloria Dimitrova.
Brand’s philosophy is to help customers feel comfortable and confident in the clothes they wear. The designer believes that looking attractive is a matter of self-confidence,it is a state of mind. Being elegant does not mean being conspicuous. High quality craftsmanship is as important to the designer as to their client. The lines are clean,smooth and strong with attention to details. Each piece includes a desire to explore and merge the styles of an era with a contemporary reality. Creating a unique silhouette,inspires elegance and fluidity. By combining modern cuts and sensual fabrics PROVOCATIVE creates garments for women that give off a casual aura and clear sophisticated minimalism,striving toward pure and timeless aesthetics.

PROVOCATIVE has several awards from world design competitions and the brands’s collections are published in a lot of international online articles and printed editions like the section of the Italian VOGUE – VOGUE talents, LA fashion magazine, TANTALUM magazine, GQ Italia and others. In September 2017 PROVOCATIVE won international award in MAD MOOD MILAN Fashion Design Talents Competition 2017. Brand’s collections are presented in Balkan Fashion Week 2016|2017, Feeric Fashion Week 2016, Sofia Fashion Week 2017, Mad Mood Milan Fashion Week 2017, Lviv Fashion Week 2017.