The Grand Opening Of PROVOCATiVE Atelier&Showroom

Written by Pepa Popova, “In LIFE”

On Saturday night Gloria Dimitrova opened the doors of her boutique for her closest and faithful friends and admirers. For a glass of wine and sweet temptations, we were literally conquered both by the magic of fashion that is noticeably present in this place and by the charge, energy and hospitality of the charming designer.

Gloria Dimitrova is a person who can not help but win our sympathy from the first moment. She is sunny, smiling and positive, very talented and equally shy in front of our cameras, but at the same time, she is an experimentator and provocateur.

It is PROVOCATIVE, which is also the young designer’s fashion brand. By combining modern cuts and sensual fabrics, PROVOCATIVE creates ladies’ clothing that emits clear subtle minimalism and a striving for pure, everlasting aesthetics.

High-quality workmanship is a priority of the brand. The attention to detail, the right combination of fabrics and silhouettes, which invariably brings a sense of elegance and lightness, are fundamental in every collection, in every vision.

The designer believes that looking appealing is a matter of self-confidence, a state of mind.

“Being elegant does not mean to get caught by everybody’s eyes, but to seal yourself in the memory of people,” she adds.

We like our constant black and white game. We like our dressing silk dress with an incredible neck accent and an even more incredible back … We also like the fact that Gloria is an artist who has chosen to stay in Bulgaria and make fashion here.

With great desire and enthusiasm, Gloria, the creative founder of the PROVOCATIVE brand, took care of our wardrobe in the latest episodes of the IN Life show – Dolce Vita.

Which immediately reminds me of the film La Dolce Vita in which the main character – the Roman journalist Marcello Roubini (a wonderful reincarnation of the Mastoyans) constantly sought love and happiness that never came. We, from IN Life, want Gloria and its brand to always enjoy the love of fashion customers and admirers, and the happiness of being an invariable companion on its way.

Good luck!

A new collection of Provocative can be found in Manastirski Livadi, Mur Street № 21 – the home of PROVOCATiVE Atelier & Showroom.