Catwalk with Provocative

Gloria Dimitrova is the creative genius behind the provocative brand PROVOCATIVE, which we introduce to you today

She is the creator of beauty, with inexhaustible inspiration, innovative ideas, simply doing with a majestic swing. Among the customers of the brand are confident ladies with dynamic everyday life and style. How does she create her models, where does she finds inspiration and what is her favourite garment in the closet, we will understand from Gloria herself:

Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

I became a designer because … Fashion is the sphere that changes the world and makes it more beautiful. I have always had a different view of the world, and the chance to share my feelings and my vision of it, to create beauty and to make people happy is invaluable.

My first model was provoked by … The provocation in the collision of styles and contrasts. My first bachelor’s collection was inspired by “2 cellos-welcome to the jungle”. Cover of the Guns N Roses song. Classics, sophistication and gentle strings intertwined with hard rock sound. 90’s, Rock and Glam Times, Kate Moss, Minimalism, Deconstruction and Pop Cultural Influences.

Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

I’m inspired by … The contrast always took part in my collections. Maybe because it creates a balance. I am inspired by history, movies, art, experiences, trips and personalities. Everything that touches my heart is part of my perception of being beautiful and aesthetic.

A famous person I dream to wear is … I have not thought of a certain person. Every woman with style, manners, and class is the woman I want to have at least one of my outfits in her closet. I want the confident, successful, real woman.

Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

My favorite brands and designers are … Saint Laurent, Celine, Yohji Yamamoto, Ann Demeulemeester, Maison Martin Margiela.

My first client was … An extraordinary woman who is still a client of the brand and relies on me for every special occasion.

In my private wardrobe, the clothing that I feel great with is  …The blazer is my favourite item. The perfect blazer gives style to even the most casual top and jeans!

My favourite colour is … Definitely black. In my outfit, I rely mostly on black. The dynamics in my everyday life require a vision that can quickly change from casual to elegant, the easiest way to do that is to have a stylish outfit in a monochrome range and properly selected accessories. My eccentricity about the accessories can reach the maximum. There I can experiment with colours, textures, styles and shapes. For my accessories, I trust my close friend Katya Gencheva, designer and creator of Kind of Gorgeous. A luxury Bulgarian brand for accessories, which I collaborated on creating the latest collection of PROVOCATIVE. Every accessory I made for me, besides creative design and message, brings me luck and energy. I really believe that we designers put a part of ourselves and our energy into everything we do, so it is very important to know the personality of the person who is behind the creation.

Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

The greatest Fashion Icon for me is … The first thing that comes to my mind is Bianca Jagger. She is my muse for my last collection –  Extremely stylish, confident and emblematic of her time. Even at her wedding, she is dressed in a perfect suit of Laurent.

Fashion in Bulgaria is … Well-developed industry.

Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

What motivates me to continue creating collections? … The attitude of the customers of the brand, the love for my work and the good results.

Are you following the trends or are you imposing them? I am inspired by the trends and I have my own.

Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

What does designer fashion give to mass production clothes? Individuality, style, emotion.

 “Confidence is what makes women attractive. It comes from within, it’s a certain state of mind. Nothing boosts our confidence more than the right outfit “

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