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  • The Grand Opening Of PROVOCATiVE Atelier&Showroom

    Written by Pepa Popova, “In LIFE”

    On Saturday night Gloria Dimitrova opened the doors of her boutique for her closest and faithful friends and admirers. For a glass of wine and sweet temptations, we were literally conquered both by the magic of fashion that is noticeably present in this place and by the charge, energy and hospitality of the charming designer.

    Gloria Dimitrova is a person who can not help but win our sympathy from the first moment. She is sunny, smiling and positive, very talented and equally shy in front of our cameras, but at the same time, she is an experimentator and provocateur.

    It is PROVOCATIVE, which is also the young designer’s fashion brand. By combining modern cuts and sensual fabrics, PROVOCATIVE creates ladies’ clothing that emits clear subtle minimalism and a striving for pure, everlasting aesthetics.

    High-quality workmanship is a priority of the brand. The attention to detail, the right combination of fabrics and silhouettes, which invariably brings a sense of elegance and lightness, are fundamental in every collection, in every vision.

    The designer believes that looking appealing is a matter of self-confidence, a state of mind.

    “Being elegant does not mean to get caught by everybody’s eyes, but to seal yourself in the memory of people,” she adds.

    We like our constant black and white game. We like our dressing silk dress with an incredible neck accent and an even more incredible back … We also like the fact that Gloria is an artist who has chosen to stay in Bulgaria and make fashion here.

    With great desire and enthusiasm, Gloria, the creative founder of the PROVOCATIVE brand, took care of our wardrobe in the latest episodes of the IN Life show – Dolce Vita.

    Which immediately reminds me of the film La Dolce Vita in which the main character – the Roman journalist Marcello Roubini (a wonderful reincarnation of the Mastoyans) constantly sought love and happiness that never came. We, from IN Life, want Gloria and its brand to always enjoy the love of fashion customers and admirers, and the happiness of being an invariable companion on its way.

    Good luck!

    A new collection of Provocative can be found in Manastirski Livadi, Mur Street № 21 – the home of PROVOCATiVE Atelier & Showroom.

  • Catwalk with Provocative

    Gloria Dimitrova is the creative genius behind the provocative brand PROVOCATIVE, which we introduce to you today

    She is the creator of beauty, with inexhaustible inspiration, innovative ideas, simply doing with a majestic swing. Among the customers of the brand are confident ladies with dynamic everyday life and style. How does she create her models, where does she finds inspiration and what is her favourite garment in the closet, we will understand from Gloria herself:

    Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

    I became a designer because … Fashion is the sphere that changes the world and makes it more beautiful. I have always had a different view of the world, and the chance to share my feelings and my vision of it, to create beauty and to make people happy is invaluable.

    My first model was provoked by … The provocation in the collision of styles and contrasts. My first bachelor’s collection was inspired by “2 cellos-welcome to the jungle”. Cover of the Guns N Roses song. Classics, sophistication and gentle strings intertwined with hard rock sound. 90’s, Rock and Glam Times, Kate Moss, Minimalism, Deconstruction and Pop Cultural Influences.

    Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

    I’m inspired by … The contrast always took part in my collections. Maybe because it creates a balance. I am inspired by history, movies, art, experiences, trips and personalities. Everything that touches my heart is part of my perception of being beautiful and aesthetic.

    A famous person I dream to wear is … I have not thought of a certain person. Every woman with style, manners, and class is the woman I want to have at least one of my outfits in her closet. I want the confident, successful, real woman.

    Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

    My favorite brands and designers are … Saint Laurent, Celine, Yohji Yamamoto, Ann Demeulemeester, Maison Martin Margiela.

    My first client was … An extraordinary woman who is still a client of the brand and relies on me for every special occasion.

    In my private wardrobe, the clothing that I feel great with is  …The blazer is my favourite item. The perfect blazer gives style to even the most casual top and jeans!

    My favourite colour is … Definitely black. In my outfit, I rely mostly on black. The dynamics in my everyday life require a vision that can quickly change from casual to elegant, the easiest way to do that is to have a stylish outfit in a monochrome range and properly selected accessories. My eccentricity about the accessories can reach the maximum. There I can experiment with colours, textures, styles and shapes. For my accessories, I trust my close friend Katya Gencheva, designer and creator of Kind of Gorgeous. A luxury Bulgarian brand for accessories, which I collaborated on creating the latest collection of PROVOCATIVE. Every accessory I made for me, besides creative design and message, brings me luck and energy. I really believe that we designers put a part of ourselves and our energy into everything we do, so it is very important to know the personality of the person who is behind the creation.

    Styling: Katia Gencheva Photographer: Natalia Kalcheva Model: Alexandra Spasova

    The greatest Fashion Icon for me is … The first thing that comes to my mind is Bianca Jagger. She is my muse for my last collection –  Extremely stylish, confident and emblematic of her time. Even at her wedding, she is dressed in a perfect suit of Laurent.

    Fashion in Bulgaria is … Well-developed industry.

    Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

    What motivates me to continue creating collections? … The attitude of the customers of the brand, the love for my work and the good results.

    Are you following the trends or are you imposing them? I am inspired by the trends and I have my own.

    Model: Izabela Paduch Photographer: Carlos Monserrate Styling: Gloria Dimitrova

    What does designer fashion give to mass production clothes? Individuality, style, emotion.

     “Confidence is what makes women attractive. It comes from within, it’s a certain state of mind. Nothing boosts our confidence more than the right outfit “

  • “PROVOCATIVE” and “Kind and Gorgerous” set foot in Kazakhstan

    On May 10, 2018, the first season of Asparas Fashion Week is held in Shymkent, Kazakhstan. Over 20 designers from the United States, France, Italy, Great Britain, Germany, Nepal, China, Russia, India, journalists, photographers and fashion experts from Europe and Asia took part in the fashion week.

    On the catwalk, Bulgaria presented inspiration from the East, intertwined with the West – clean lines and deconstruction with Haute Couture flavour in the face of PROVOCATIVE clothing brand.  Geometry, fetish, architecture,  blended in the Kind and Gorgeous accessories and accessories. The patterns were specially selected by the designers Gloria Dimitrova and Katya Gencheva to match the eccentric styling and eclectic brand concept for this collection. The avant-garde visions were received with wild applause and a breath of modern air amongst guests and participants. The review definitely gave a new perspective to everyone present.

    Elegance faces extravagance.

    Classical lines were combined with rebellious parallels.

    Delicate silk was accompanied by leather elements, monochrome specifications channelled retro-futuristic aesthetics, deconstruction did not destroy, but create. Burlesque and Haute couture interweave with punk and rock sound.

    Minimalism, Studio 54, geometry, fetish, history, architecture –  everything that the brands PROVOCATIVE and Kind of Gorgeous blended into a brilliant, revolutionary styling, is what was highly appreciated by everyone at Aspara Fashion Week 2018.

    Among the special guests were Rocco Leo Galioti, Director of the American TV Channel FNL Network, Mira Postolache, Vogue Italy Representative, Adriana Di Lello, Art Director of ELLE Italy, Sensemielja Letitia Sumter, Top Model and Fashion Blogger from the Netherlands, Kristy Kosanyak, Lvov Fashion Week International Coordinator Ukraine, Douglas Basset – fashion photographer from Italy, Anna Katarzina Stefanow – Berlin Fashion Week president, Svetlana Horvat – Serbia Fashion Week president, Gulnara Mukhamedova – Founder / Creator of Miss Union, Jiang Yongcheng Association of Manufacturers of Clothing and Textiles China, Robby Rawat Co – Founder and Managing Director of Asian Designer Week India, Aydin Acik – CEO and Founder of Asia Fashion Week Europe, Africa Fashion Week Europe, and Miss Bulgaria World 2017 Veronica Stefanova.

    The brands gave a dignified performance to Bulgaria and New Bulgarian University.

    The interesting thing about the two brands is that the collaboration was born in New Bulgarian University, where the designers studied: Gloria Dimitrova – Fashion and Business Strategies Master Program, Katia Gencheva – Styling Master Program. The outfits presented by the two ladies are enviable evidence of the serious preparation they have received at the New Bulgarian University.

    During the Aspara Fashion Week, the brands presented a new collection, which you can see in Bulgaria at Balkan Fashion Week 26.06 – 30.06.2018. This is a graduation collection for Gloria and selected photos of a photo session will be presented by Katia Gencheva at the “Style Forecast”, which will take place from 21.05 to 03.06 in Crystal Garden, Sofia.

  • Provocative Celebrates A Birthday

    October 3, 2017

    The Bulgarian brand PROVOCATIVE celebrated one year of its founding and the opening of its luxury showroom. For this one year, the brand quickly established itself among the ladies who appreciate the elegance and style of the high class. PROVOCATIVE quickly won customers for its sophisticated models. They are friends of the wonderful Gloria Dimitrova. More than 100 people came to respect the hostess and wished her success and many more years in the fashion business.

    Gloria Dimitrova’s success came quickly. PROVOCATIVE & PLIK – a successful tandem, deservedly grabbed the special talent prize for MAD MOOD Milan. The talented girls impressed the guests of Milan’s fashion week. The design of their sets distinguishes by their unusual and original design and their own style.

    This year’s Mad Mood International Competition included the best local and foreign young designers. In a perfect symbiosis, the wonderful Gloria Dimitrova – Creative Director of PROVOCATIVE and the talented Vladislava Valkova – Creative Director of PLIK created a toilet dedicated to water and vital energy. Veronika Stefanova – the beautiful girl from Zemen, who recently won the prestigious Miss Bulgaria World award, was a special guest of the celebration.

    Happy birthday, PROVOCATIVE! We love you, Gloria Dimitrova!

    reporter: Asya Georgieva
    operator: Ivan Tsvyatkov
    photographer: Anton Hariev
    post-production: Simeon Simeonov

  • Lviv fashion week SS 2018

    For the past 10 years, the Lviv Fashion Week has been supporting Ukrainian designers, opening new names and helping Ukrainian brands to be known outside the country. Thanks to the cooperation with international partners such as Mad Mood Milano, Fashion Hall Berlin, Serbian Fashion Week, Eurasia Fashion Week, Asian Designer Week, our designers were able to present their brands in Milan, Berlin, Serbia, China, India. So, in September, under the Mad Mood project, international press and bailiffs in Milan presented the collections of SS 2018 brands Lesia Semi and Novana Studio, the latter on the platform TSCOF, which is also a partner of the Lviv Fashion Week.

    Gianni Versace Exhibition. Private collection by Alexandre Stefani. One of the main events and the opening of the XXth season of Lviv Fashion Week will be the exhibition of the works of the legendary Italian designer Gianni Versace, which will be held at the Pototski Palace on October 26-29. In the private collection of Brazilian collector and artist, Alexander Stephanie, there will be over 500 works by Gianni Versace, including clothing and accessories from the most important collections that show the most important moments of the professional evolution of the fashion designer. During many years Alexander studied Versace’s work and collected his works; in his studies, he met many personal friends and colleagues of Gianni and managed to buy very important works – some of which Gianni himself gave away to friends, while others were purchased at charity auctions that celebrated celebrities.

    Alexander Stefani began to share with the world his archives in 2017, 20 years since the death of Gianni Versace. This year there were events dedicated to the memory of an outstanding designer all around the world. Part of the collection by Gianni Versace by Alexandre Stefani was shown at various events in Brazil, Poland, within the Berlin Fashion Week in Germany.

    “I think that fashion history is not fair to Gianni Versace’s talent and recalls his work only as a cliche with excessive sexy women’s clothing and vivid prints; instead, I want to show a much deeper genius of the artist by sharing his collection with the world,” commented Alexander.

    This season, the showdowns of the main schedule will cover 4 days, the main platform of the International airport “Lviv” named after Danylo Halytsky will be engaged within three days. Traditionally, the Lviv Fashion Week presents not only new names but also new locations. For the first time, the Machine Building of the 10th Corps NU Lviv Polytechnic will be involved, where young designers will be presented and Kateryna Karol will be shown, while the Mykytyuk & Yatsentyuk show will be held at the new Sheptytsky Center.

    The new season’s program is dominated by Ukrainian designers – Spring / Summer 2018 collections will feature Marta Wachholz, Vozianov, Oksana Mukha by Kateryna Yalova, Lesia Semi, Kateryna Karol, Olesya Hryn, Couture de Fleur, Ivanna Yukhymchuk, Chernikova, Mykytyuk & Yatsentyuk, Tata Kalita, Olena Dats ‘, Roksolana Bogutska. The debut shows will be Jeisoni by Novitska, Yulia Fedetska, Olesya Marchuk. This fall in Lviv Fashion Week will also take part: the Italian brand Balossa, the German brand Rockmädchen, the Polish brand NAOKO, Georgian designers Tinatin Magalashvili and Ekaterine Buzaladze, Aidar Khan from Kazakhstan. In partnership with Mad Mood Milano, the new collection will be presented by Bulgarian designers Plik & Provocative. Among the international guests at Lviv Fashion Week are journalists, photographers and bailers from Italy, Germany, Poland, USA.

    Lviv Fashion Week traditionally supports young designers – their shows will take place within the framework of the main program at the International Airport “Lviv” and in the format of presentations. New collections will be represented by Burdo, Lyubasha Kyleshko, KartNatel, Vladyslava Matiyashek, Olesya Marchuk. In addition to presentations of new seasonal collections, the presentations of accessories (S akhro) will be held at Lviv Fashion Week.

    The main schedule of shows and presentations for the spring/summer 2018 season will be complemented by an educational program and a showroom. The expanded educational program includes lectures, discussions and workshops that will be held at Design House on October 27-29. The new Fashion-dialogues, a project that aims to unite in informal communication and productive discussions among fashion industry workers, this time will be devoted to the theme “Fashion photography as a tool for presentation of brands”, moderator – Lilia Sushko. The lecture program will include lectures “The Mechanism of Exiting Ukrainian Clothing Manufacturers into EU Markets” (Olena Kudlyak, Ukrainian Investment and Trade Promotion Center), “The Benefits of Learning in England: From School to Higher Education, on the Example of the Fashion Industry” (Andrei Velgush, company ” Window to London “),” Positioning the brand in the fashion industry: new opportunities for the young fashion market “(Aysel Huseynova, 247 RAARE Fashion Consulting),” Fashion Business Management “(Maria Ivasenko, Fast Fashion Education), lectures and workshops on The theme of Fashion Illustration (Marta Yatsishin, Anna Bi Curl, School of Commercial Illustration by Alice Grace). Fedor Vozianov will give a lecture on “Why a Perfect Design in the Imperfect World” is needed at the main location at the International Airport “Lviv” on October 27.

    Lviv Fashion Week will be attended by about 30 Ukrainian brands at the Lviv International Airport on October 27-29. The choirs are a key element of the official program. They provide a place where designers can meet with buyers and the press, and also work as a pop-up store, where guests can learn more about Ukrainian brands and buy designer things.

    The presentation of Roksolana Bogutska will take place outside the main Lviv Fashion Week program on Saturday, November 4 at the Mirotel Resort & Spa in Truskavets.

  • Mad Mood Fashion Talent Competition ended with great success at Milan Fashion Week

    The second edition of Mad Mood Milano ended with great success at Milan Fashion Week. Aurora Leopardi is the winner of Mad Mood Fashion Talent. International awards to three Italian brands from Puglia: Fedra Couture, Istituto Cordella, IJO’Design and two Bulgarian brands Provocative Fashion & PLIK Accessories.

    Plik & Provocative

    Milos Miletic Couture

    The LA Fashion Magazine
    by Mira Postolache

  • Plik&Provocative – Lviv Fashion Week SS 2018

    Thanks to the collaboration of the two brands – Plik (bags, accessories and jewelry) and Provocative (clothing), Bulgarian designers presented a trendy, minimalist and sophisticated collection at Lviv Fashion Week.

    An inspiration for designers was the image of Grace Jones, scandalous New York Club 70 Studio-54, New York ’90s, some crazy, vivid images of stylish girls. These all elements were reflected in dresses with voluminous shoulders, deep neckties, embroidered with golden, black shades – shimmering. In the collection, there were also light casual dresses with a pattern, chiffon maxi skirts with a train, trousers with a high waist and brilliant metal tops. The fabrics are Italian – silk, cashmere, chiffon.

    The collaboration with Plik brought gold, silver, leather wide necklaces and wide bracelets. Bags and footwear deserve special attention. Painted snakeskin has created an attractive contrast for each model. The variety of wallets – from “banana” to maxi and triangular bags – will satisfy any taste, especially if it is made of red skin. Designers have suggested not to change their shoes, and to put on favourite comfortable shoes lining from a snake coloured skin. It looks like boots have already captivated the hearts of fashionistas from all over the world. Therefore, Plik & Provocative came up with their own interpretation of popular boots that would not let their personal style be missed by following the trend.

    A joint project of designers Plik & Provocative received the main award from the jury of the MAD MOOD Milano contest a month ago during the Fashion Week in Milan.

    Text: Olya Machuca

    Photo by Igor Fedoriv